Sceptra
This project involved crafting a comprehensive brand identity for Sceptra, a company seeking to establish a strong, trustworthy presence in a competitive market. The brand guidelines were developed to unify Sceptra’s visual and verbal messaging across all platforms.
Client
Sceptra Inc
Service Provided
Logo Design, Brand Design
The Goal:
The objective was to create detailed brand guidelines that define logo usage, color schemes, typography, imagery, and tone of voice. These guidelines aimed to ensure consistency and clarity in all communications, helping Sceptra build recognition and credibility.
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The Challenge:
The key challenge was to balance a modern, innovative aesthetic with the brand’s core values of reliability and professionalism. Additionally, the guidelines needed to be accessible to both designers and non-designers, enabling easy adoption across teams.
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The Result
The final brand guidelines document provided a clear, flexible system that enhanced Sceptra’s visual identity. Stakeholders praised the clarity and usability of the guidelines, which have since been applied consistently in marketing materials, digital products, and internal communications, strengthening brand cohesion.
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Recent Designs
